Sarika is a United Nations official turned Forbes-featured Entrepreneur, on a mission to preserve the 2000-year-old declining craft of Japanese Sake. She loves to eat and drink!

She is a certified Japanese Sake Scholar, Sake Competition Judge, and Sake Educator, and the Founder of an award-winning, 100% natural, Sake-infused green beauty brand, the Sake Beauty Balm, winner of the European Natural Beauty Awards 2024. She is also an online course creator with over 11,000 students enrolled in her online courses, and now also helps other women wanting to start a freedom business with soul and purpose.

Sarika has lived and worked in 14 countries in 4 continents in Africa, Asia, Europe, North America, and travelled to over 60.  

Prior to entrepreneurship, Sarika worked with the United Nations in Asia and Africa on gender equality and sustainable urban development for a decade, with UN postings to Vietnam, Kenya, Thailand, after completing her Master of Science at the London School of Economics, UK, and joining the United Nations through its Recruitment Exam.

She been interviewed by magazines including Forbes, and various podcasts around the world on the topic of entrepreneurship, Sake, gender, green beauty, and career change.

Sarika is appointed as Doburoku Ambassador in Japan, and has undertaken various Sake education collaborations including with the MIT Japan Program, Harvard Business School's Asian American Business Association, and the Polish Vodka Museum. She serves as an official Competition Judge for the Tokyo Whiskey & Spirits Competition, Féminalise World Wine Competition, France, World Sake Sommelier Competition, and the Japan Women’s Sake Awards. Her Sake Certification Course in Japanese is sold by the SSI, Japanese Sake education authority in Tokyo.

Sarika was selected to take part in the first cohort of the EU Female Entrepreneurs Fellowship, and the London School of Economics Female Founders.

She is a proud mother of two, and married to an Irishman.